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Steve Jobs dips into Apple’s brand equity to answer critics….

Image via CrunchBase by Robert Liljenwall How strong is Apple‘s brand?  Count the numbers – more than 3.3 million iPads sold in the past two months….Apple is selling the new iPhone4 at the rate of 4...

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Apple Tops BrandZ’s ‘Most Valued Brands’ Study

Image via CrunchBase by Robert Liljenwall Apple has now climbed to the top of the World’s Most Valuable Brands, according to the latest study published by mega-agency WWP in their 6th Annual BrandZ...

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iPad Air’s Magic Ride

Image via CrunchBase by Robert Liljenwall Perhaps the biggest ‘noise’ generated since Apple introduce its Fall Lineup of new devices and software was the iPad Air. It’s lighter, sleeker and faster. But...

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Finally! Microsoft wakes up.

MS Office comes to your iPad by Robert Liljenwall The announcement happened March 27, but it has been in the works for months. Microsoft Office is coming to iPad.  I already knew this:  I learned about...

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